Last week, from September 30 to October 2, we participated in Fruit Attraction 2025, one of the leading international events in the fruit and vegetable sector.
Held in Madrid, this event brought together more than 100 key companies in the industry and once again established itself as a pivotal platform to drive innovation, strengthen business relationships, and open up new growth opportunities within the agricultural sector.

For us, being present at Fruit Attraction reaffirms our commitment to quality, sustainability, and the transformation of the sector. It’s a space where we connect with other professionals, share our most innovative solutions, and continue learning in order to solidify our position as a leading company in the development of value-added agricultural products.

A team that represents the best of Myrtea

This year, our commercial team was present with energy, professionalism, and a forward-looking vision. Representing us were:

  • Juan Francisco Gómez
  • José Luis Gómez
  • Elena A. Segura
  • José Úbeda
  • Juan Jiménez
  • Simon Allgood
  • Marina Paco

Over the course of the three-day event, we shared our value proposition with clients, partners, and visitors, presented our product lines, discussed new projects, and explored strategic partnerships that allow us to continue growing sustainably.

Driving the future of the sector

Thank you to everyone who visited our stand, engaged in conversation with us, and shared in this experience. We return from Fruit Attraction with new ideas, valuable insights, and renewed motivation to keep moving forward.

We would also like to extend a special thank you to Sol de Levante, our trusted supplier, with whom we had the pleasure of sharing a stand during these three days of the event.

See you at the next edition!